Mellors Group has unveiled a refreshed brand identity for 2026, introducing new logos across the business to reflect its continued growth and development.
The updated identity brings together:
- Mellors Group
- Mellors Entertainment
- Mellors Rides
While many partners are aware of the individual parts of the organisation, the new branding more clearly presents the Group as one multi-skilled, connected business.
Over recent years, Mellors Group has expanded significantly across the UK and internationally. Today, the organisation delivers major visitor attractions, large-scale city events, international ride operations and destination experiences – supported by in-house expertise across operations, logistics, marketing, creative, build and technical delivery. The refreshed identity ensures this breadth and capability is clearly represented under one recognisable brand.
The launch follows the recent refresh of Fantasy Island, with 2026 marking ten years since the park became part of Mellors Group. The Group has also acquired Lightwater Valley this year, further demonstrating its continued investment and long-term commitment to growth.
“We’re incredibly proud of our history and the ambition that’s driven Mellors for generations. Our new logos are about looking forward, bringing the different parts of our global business together under one clear, recognisable brand, while continuing to grow and support the events and entertainment industry. With our recent investment into Lightwater Valley, it’s clear that our ambition is as strong as ever, both here in the UK and internationally.”
James Mellors
Founded in 1890, when Henry Mellors Senior built a wooden coconut shy and swing boat ride, the business has grown from traditional fairground roots into a fourth-generation, family-led international entertainment and events group.
This refreshed brand marks the next stage in the Group’s evolution, presenting a modern, unified identity that reflects the scale, experience and ambition of the organisation today.