1890 | The Beginning
Henry Mellors Senior, an established businessman in the timber trade, first ventured into events when he manufactured a wooden coconut shy and swing boat ride.
Our history is our foundation. We are powered and driven by our past and the world inspires us to create a brighter business future.
Over the years, our family have put the building bricks into place guided by historical qualities. In turn, this has empowered our teams, creating who we are today and how we are going to develop in the future.
Timeline
2009 | Diversification
Moving into city centre transformations, Nottingham Winter Wonderland and Nottingham Beach were created, transforming inner city spaces to immersive experiences.
2011 & 2012 | Iconic Celebrations
As part of the Royal Wedding celebrations, we were asked to install our giant 60m Observation Wheel in Hyde Park, giving visitors an incredible view across the park. Then in 2012 for the London Olympics, we supplied various attractions to Victoria Park and every official London Olympic venue within the M25. It was our zip line Boris Johnson famously got stuck on!
2013 | Global Village, Dubai
After tendering against companies from around the world, we were appointed by Global Village Dubai to operate their funfair, with 4.5 million visitors attending over the five years. In year one our revenue growth reached 70%, followed by a consistent growth rate of 15 -20% each concurrent year.
2015 & 2016 | BeachEast at Queen Elizabeth Olympic Park
With over 450,000 visitors flocking to the beach in its first year alone, the UK’s largest urban beach gave visitors an opportunity to try out both Olympic and non-Olympic sports, as well as enjoy the local community offering.
2015 & 2016 | Southbank Starflyer
Working with the world-famous Southbank Centre, we delivered a Starflyer, rollercoaster and various attractions to London Wonderground, an event based on the Coney Island Fairground in New York. The Starflyer was selected as a tribute to the famous paratrooper ride at Coney Island and the Skylon monument which once graced the Thames boardwalk.
2016 & 2017 | Theme Park Acquisition
Located in Ingoldmells, Lincolnshire, Fantasy Island Theme Park was added to our portfolio, undergoing a significant £4.7 million investment, transforming the iconic seaside park with new rides, attractions and improved customer facilities. We continue to invest in Fantasy Island with six new additions across 2021 and 2022.
2019 | Saudi Arabia
We were awarded a five year contract by the General Entertainment Authority and have created the biggest touring event in the world for the People of Saudi Arabia.
2019 | Christmas Number One
Nottingham Winter Wonderland was voted the UKs No.1 Christmas Market by style bible Vogue. Bigger and better than ever, we introduced a French style ski lodge and daily live entertainment which really set us apart from the festive crowd.
2020 & 2021 | Investing in Jeddah
As well as designing and installing a new Pier Amusement Park, we were also appointed to operate an exclusive water park, north of Jeddah, on a private island. With nine different attractions including slides and giant wave pools, we also installed the largest activity assault course in the world; 50m x 50m in size!
2021 | Skegness Pier
As one of the UKs most beloved family holiday spots, we purchased Skegness Pier with the desire to further invest in the site, bringing Skegness and Ingoldmells firmly back on the map. With new attractions being added in 2022,
2022 | Concept Innovation
In response to the rise of competitive socialising, we launched Urban Playground, a venue with a difference. Opened in the Manchester Arndale Centre, the venue launched with revolutionary concept THE CUBE, Putters minigolf and THE BUTCHER, an award winning burger restaurant.
2022 | Sky Skate
After two years of Covid disruption, we brought back Nottingham Winter Wonderland in style, introducing Europe’s highest ice rink – an elevated 400mm Sky Skate Ice Path, giving skaters a truly unique skating experience.
2024 | THE CUBE
After the success of THE CUBE in Manchester, we will be opening the CUBE in Canary Wharf, London. Set over five floors, the venue is set to make its mark on London’s business district and thriving urban hub.